Ask Our Experts, 4/29/2019

Q: With New Frontier Data having participated at this month’s International Cannabis Business Conference (ICBC) in Berlin, what did I miss?

A: It was a great event and opportunity. With some 1,200 attendees from 62 countries, it definitively had an international flavor to it. Naturally, it was really focused on the European market, and the conversations there are different. For perspective, in our new Global Cannabis Report: 2019 Industry Outlook (available for preorder here) New Frontier Data forecasts that the global market overall is worth $344 billion, of which $68 billion (nearly 20%) is associated with the European Union (EU).

In some ways, the EU market is quite advanced, yet in other ways it remains in a stage of infancy. Medical cannabis is already accepted as having a value in the market; Germany, for example, allows for insurance reimbursement. Given how …

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