Science Backed Cultivars To Broaden The Spectrum Of Cannabinoid And Terpene Profiles
PERRIS, CA – APRIL 24, 2019 /AxisWire/ Claybourne Co., a leading distribution company and cultivator, announces the future of the cannabis consumer experience. Claybourne products will offer science-backed unique cultivars that aim to broaden the spectrum of cannabinoid and terpene profiles available to consumers, improve the plant’s performance in various growing conditions, and maintain the profitability of the crop for growers as pricing pressures loom.
In today’s age of cannabis advertising, terpenes are stealing the show (for good reason). In conjunction with a product’s unique cannabinoid profile, terpenes form the cornerstone of the feeling effect that each product will have on a consumer.
However, the reality is that the vast majority of the brands advertising terpenes do not know what terpenes are actually in their products because they do not test for them and they do not present them to the consumer. “Since the beginning of Claybourne’s existence we have been taking the terpene conversation to the next level by testing for terpene profiles and presenting them on our packaging alongside of detailed cannabinoid profiles. Coupled with budtender and consumer education, this level of product transparency lets the consumer know what feelings they can expect from a product before they purchase. It’s not just indica and sativa, it is a combination of cannabinoids and terpenes that make up the feeling effect.” Stated Nick Ortega, CEO and Co-Founder of Claybourne.
The next step in Claybourne’s evolution will be launching products that consumers and buyers are asking for, but producers have yet to conceive. Second, we are taking the vast experience of our co-founder and Plant Geneticist, Brent Barnes, to begin a large scale breeding program akin to traditional agricultural breeding programs.
About Claybourne Distribution:
Our brand mission is to curate a portfolio of feelings, attainable by all consumer demographics, backed by science, and communicated clearly to consumers through transparency.