iAnthus Capital Holdings Unveils National Retail Brand

Cannabis dispensary operator iAnthus Capital Holdings Inc (OTC: ITHUF) unveiled its national retail brand Canaccord Genuity third annual Cannabis Conference: “Be.”

Why It’s Important

Stores under the “Be.” brand will represent an experience and environment that helps consumers explore, learn and buy cannabis, according to iAnthus’ Tuesday announcement. 

The stores will encompass the award-winning experience of the “Health for Life” stores in Arizona and Maryland that were created by Beth Stavola, iAnthus’ chief …

Full story available on Benzinga.com

More iAnthus Capital Holdings Unveils National Retail Brand