JJ O’Brien Of PAX Labs Talks Cannabis Partners, Brand Heritage, E-Cig Lessons

Pax Labs is one of the cannabis industry’s longest-running brands. The vaporizer company began with dry flower and expanded to oil cartridges as market demand shifted.

The introduction of its Pax Era device in 2016 served as the company’s entrance into a burgeoning sector. It offers consumers a price point — $29.99 — that’s significantly lower than past iterations of its dry flower devices.

JJ O’Brien, Pax’s vice president for strategy, sat down with Benzinga to discuss the company’s recent activity in the market as well as the importance of education across the supply chain.

Big Name Partners 

Pax announced partnerships in June with four of the top supply partners in the industry: Aurora Cannabis Inc (NYSE: ACB), Supreme Cannabis Company Inc (OTC: SPRWF), OrganiGram Holdings Inc (NASDAQ: OGI) and Aphria Inc (NYSE: APHA).

“I’m really excited about the partners that we decided to work with,” said O’Brien, 36, who joined …

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