Odorless Marijuana: The Next Big Trend Or Just Hype?

By The Fresh Toast‘s Brendan Bures, provided exclusively to Benzinga Cannabis.

A Canadian startup claims odorless weed will help consumers, but is it appropriate for medical patients?

Because social stigmas around cannabis usage remain prevalent for medical and recreational users, the concept of a marijuana bud without a “dank,” pungent aroma could be appealing to consumers. A company out of Brampton, Ontario, Canada claims it can create a product that “greatly reduces” the smell of marijuana as it burns. In addition, the smell of stored dried flower will be “virtually undetectable.”

PURECANN, which is what Canadian startup CannabCo is calling the odorless weed, was originally created to reduce the harshness typically associated with smoking marijuana. Anyone who took a puff that induced a coughing fit can attest to the sensation. But that effect is exactly what …

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