Exclusive: NorCal Cannabis Announces 6 New Brands, Chelsea Handler Collaboration

Hall of Flowers has become one of the leading events in the cannabis industry, known for the amount of brand debuts that take place there.

On Monday, Benzinga broke the news about Pluto launching at the California gathering. On Tuesday, we’ve learned about NorCal Cannabis launching six new brands – and an upcoming collaboration with comedian Chelsea Handler.

Assisted by Chief Marketing Officer Joel Lunenfeld, NorCal Cannabis has developed a suite of brands, a mix of in-house brands and partnerships with influential figures in the space. Each brand will seek to address a specific demographic, as defined by one of the largest cannabis consumers surveys …

Full story available on Benzinga.com

More Exclusive: NorCal Cannabis Announces 6 New Brands, Chelsea Handler Collaboration