Cannabis Big Data Firm To Acquire Zefyr, The “Alexa” Of Cannabis

New Frontier Data, the authority in data, analytics and business intelligence for the global cannabis industry, and the only Big Data tech solution solely focused on the space, has reached an agreement in principle to acquire Zefyr, Inc., the leading data discovery and answers platform within the cannabis industry, and jointly offer the first marketing tech solution of its kind to mature market entrants.

New Frontier Data has been the go-to cannabis market analytics firm trusted by the global investment community since 2014. Today, as mature market entrants move beyond investment risks and opportunities on to wanting to connect to the cannabis consumer, Zefyr has enabled us to expand and deepen our data services to support these new and more sophisticated cannabis data needs,” said New Frontier Data Founder and CEO, Giadha Aguirre de Carcer. “After one year of working together, this transaction culminates a number of investments and our joint efforts to leapfrog every current offering and raising barriers to entry for a number of recent upstarts.

Our aim is to bridge the gap between information and understanding. While there are many data companies in the cannabis space, Zefyr prioritizes the simplification of user …

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