One day after the announcement of the over USD $10M acquisition of Zefyr, the advanced consumer data discovery and profiling platform in cannabis, New Frontier Data, the global authority in data, analytics and business intelligence and the only Big Data tech solution solely focused on the cannabis space, announces at New West Summit 2019 plans to acquire leading cannabis lifestyle and engagement digital platform – Civilized Worldwide Inc. (“Civilized”).
This second acquisition completes the most comprehensive and streamlined cannabis market entry solution to date. Civilized is the leader in engaging cannabis consumers, influencers and multinational brands with niche and mainstream content, access to exclusive events, and an overall elevated and informed cannabis lifestyle experience.
“Our plan is to merge sophisticated information platforms to offer detailed, accurate and timely predictive analytics and actionable intelligence to companies looking to connect with today’s cannabis consumer,” said New Frontier Data Founder and CEO Giadha Aguirre de Carcer. “Civilized’s intelligent and thoughtful relationship with millions of cannabis consumers provides brands with a responsible and compliant way to engage, inform and influence buying behavior in this unique global marketplace.”
“This is a smart and unique opportunity that will not only strengthen our offering but bring …