4Front Ventures CEO Talks Parallels Between Cannabis Advocacy, Entrepreneurship

Kris Krane, president and co-founder of 4Front Ventures Corp (OTC: FFNTF), is an industry leader with a background as both a cannabis advocate and executive. 

His first exposure to cannabis came as a child in New York City in the 1980s. Krane’s father suffered from a genetic form of emphysema.

Krane said he saw his father’s marijuana and witnessed him smoking on occasion to relieve his symptoms; at the time, he didn’t know the plant’s name. He considered it “dad’s medicine.” 

When Krane was 8, he lost his father to the disease. 

The experience of his father’s treatment was coupled with a misinformed drug education program at school. 

“It struck me that what I was being told about cannabis, in particular, clearly wasn’t true because I’d seen the impact that it had on my father.”

The differing lessons led Krane to consider America’s drug policy, he said. He would eventually find himself enrolled at American University in Washington, D.C. in 1996, where he studied the subject. 

You can see Kris Krane and many others in the space Oct. 22-23 at Benzinga’s Cannabis Capital Conference in Chicago!

Krane’s early years on campus saw modest involvement with the campus chapter of the National Organization for the Reform of Marijuana Laws, or NORML.

After returning from a sophomore study abroad, the future cannabis CEO became more …

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