Programmatic Advertising Agency Programetrix Partners With Safe-Reach To Serve Cannabis Clients

PrograMetrix, a programmatic advertising agency serving cannabis and CBD brands as well as major mainstream clients, has announced a strategic partnership with Safe-Reach, a programmatic ad buying platform built to address the advertising and compliance needs of the cannabis industry.

The partnership hopes to pave the way for cannabis businesses wishing to advertise using programmatic technology. Though programmatic ad buying is currently the norm in the digital ad space, with 70% of all digital advertisements transacted through programmatic platforms, the …

Full story available on Benzinga.com

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