In the tug-of-war between compliance and scaling, cannabis companies know this struggle better than anyone. As these innovators continue to pioneer what will hopefully be a mainstream business, they must first push through regulatory obstacles.
Companies like Fyllo, a compliance-focused marketing technology company with a focus on cannabis, are using technology to tackle compliance issues so that cannabis companies can market themselves to the right demographics.
Founder & CEO of Fyllo, Chad Bronstein, spoke on this ongoing battle at the Benzinga Cannabis Capital Conference in Miami.
The problem for brands right now is when it comes to advertising they have to choose between compliance or scale, Bronstein said during a presentation. Do you invest heavily in marketing and risk running afoul of current regulations, or do you rely on word of mouth and other methods to get the word out?
“Unfortunately, compliance remains one of the biggest barriers to growth for an industry …