The celebration and support of Pride holds a special place in the cannabis community. Due to the tireless efforts of HIV/AIDS activists who dedicated their lives advocating for the medical potential of cannabis, Proposition 215 was passed in 1996. Also known as the Compassionate Use Act, the California law was the first to permit the use of medical cannabis, making the LGBTQ community directly responsible for the legal weed we enjoy today.
Each year, Pride week sees cannabis brands partner with LGBTQ organizations, launching promotions such as limited-edition Pride products, charity initiatives or (digital) Pride events. All contribute a portion of proceeds to said organizations, or to the benefit of the the queer community.
While the weed industry continues to evolve from a legacy-market boys club to the fully inclusive space it will become, as of now, there are only a handful of LGBTQ owned-and-operated brands for consumers to support. This year, instead of spending money on products that only elevate your mind, elevate the community that made it legal to get elevated in the first place.
Here are the brands and products supporting LGBTQ organizations for Pride 2020.
Aster Farms x Coolhaus x Sweet Flower
Mendocino-based flower brand Aster Farms teamed up with LGBTQ-founded SoCal ice cream brand Coolhaus and popular dispensary chain Sweet Flower [Melrose, Arts District, Studio City], to bring you two limited-edition treats sure to sweeten Los Angeles Pride Week: an Aster Farms Rainbow Chip pre-roll paired with Coolhaus’s “EnjoyMINT for All” frozen dessert pint.
For Sweet Flower customers, be one of the first 50 people to add the promo in your cart to receive a $5 Rainbow Chip pre-roll — a fruity, herbal hybrid of Sunset Sherbert and Mint Chocolate Chip — and a complimentary pint of EnjoyMint for All, a decadent dairy-free, non-GMO, plant protein peppermint base adorned with a rich trail of chocolate cookie crumbs and a gooey purple marshmallow swirl.
Since so many people are displaced due to current events, Aster Farms, Coolhaus and Sweet Flower will be providing a donation that benefits a Los Angeles based LGBTQ+ charity that assists displaced people. Each company will be matching the $5 consumer purchase with a $5 donation.
Leading edibles brand Kiva will be ringing in Pride 2020 with the re-release of their super popular Proud Camino gummies. Each tropical punch gummy features a mellow serving of 5 milligrams THC, perfect for a novice user or those simply trying to take the edge off spending the once-lavish weekend of Pride bored at home.
In addition, Kiva will be donating $15,000 to GLAAD …