Vertical Wellness Inks Deals With Tech-Holdings, GenCanna And Kathy Ireland ‘To Weather Storm’

Vertical Wellness continues to expand despite the daunting challenges being faced amid the unprecedented coronavirus pandemic and current economic downturn.

The company, faced with its own challenges, inked several partnerships aimed at establishing itself as a leader in the hemp and CBD industry.

The Deals

Vertical Wellness expanded its strategic processing and extraction partnership with GenCanna. As part of the agreement, GenCanna will deliver more than 15 million pounds of unprocessed hemp to Vertical Wellness’ production facility in Cadiz, Kentucky.

In addition, Vertical acquired Tech Holdings, a company that invented and patented a procedure that allows delivering cannabinoid ingredients in a way that makes them more effective and faster-acting.

Finally, Vertical signed a licensing partnership with Kathy Ireland Worldwide for a CBD product line.

“The team at Tech-Holdings accomplished what few in the industry could by delivering products with the ability to be more effective and faster acting,” Vertical CEO Smoke Wallin told Benzinga. “It’s a game changer that will help distinguish our products from others.”

This, combined with the expansion of Vertical’s relationship with GenCanna to increase processing and extolling ability for higher volumes of biomass, “further positions Vertical Wellness as an …

Full story available on Benzinga.com

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