The world of hemp is changing fast.
Only a few years ago, hemp-based products were relegated to headshops and hippie-style stores at tourist spots that sold itchy sweaters and rough t-shirts that often resembled a sack of potatoes a lot more than a clothing item should.
Today, however, healthcare trends, the CBD craze, and legislative measures like the 2018 Farm Bill – which legalized hemp on a federal level, have brought this noble plant to the forefront of collective cultural consciousness. Now everyone is talking about hemp, its derivatives, its potential for the plastic and paper industry, etc. Instead of appearing in back-alley bodegas, hemp is a full-blown mainstream commodity, with products sold at major national retailers and pharmacy chains.
But this is only the beginning of the rule of the “Hempire.”
A Sophisticated ‘Hempire’
Hemp going mainstream has not only reflected on its appearance at mass retailers, but also on its penetration of luxury markets. Earlier this year, luxury specialty retailer Barneys New York announced that it would become the first major retailer to open a luxury cannabis lifestyle and wellness concept shop. Dubbed “The High End,” the store offers a variety of cannabis accessories and CBD wellness products.
Aside from retailers, a number of luxury hemp brands have risen to meet the growing demand for high-end hemp products. One such company is Beverly Hills crowd favorite Lord Jones, which offers a variety of hemp-derived, CBD-infused products, like confections, topicals, tinctures, and supplements.
The The Standard, Hollywood, one of the most hip hotels in California, currently offers Lord Jones products to its guests. A cannabis boutique store will open at this same location later this year. In addition, Lord Jones has received public endorsements from Mandy Moore, Katy Perry, Olivia Wilde, and other big celebrities.
Lord Jones’ popularity got me thinking about cannabis, hemp and CBD’s penetration into the luxury world.
Suddenly, Coda Signature cannabis-infused chocolate truffles are getting into the Oscars gift bags, there are marijuana stores on 5th Avenue in New York City, and paraphernalia is looking so pretty I wouldn’t mind having it as décor in my own house.
While unexpectedly sophisticated, none of these products surprised me as much as MoonCloth Designs did.
MoonCloth? More Like HeavenCloth
Several months ago, a friend brought up the existence of this hemp fabrics and products brand, arguing it was the prettiest, most sophisticated she’d ever seen.
“Hemp fabrics? Soft? Yeah, right,” I answered, knowing this friend had been obsessed with hemp for years and was probably overstating the products’ real appeal.
She insisted I check it out. “This hemp brand is on a mission to not only elevate hemp as a source for luxury consumers good, but also to trigger a wider consumer shift towards …