Camille Roistacher is the CEO & Co-Founder of Voyage Distribution, a data-driven cannabis supply chain company, and Wyllow, an inclusive cannabis flower brand launching in select dispensaries across California. Camille is a powerhouse woman of color who began dipping her toes in the leadership pool by becoming Pasadena’s Rose Queen in 2006 when the media dubbed her as a “natural leader” who was “destined for royalty.” Before becoming an entrepreneur, Camille traveled the world to train people from various cultures on how to use new technology platforms, working alongside companies such as Salesforce and DocuSign.
Camille suffered through a lifetime of chronic migraines, and shortly after discovering the medicinal properties of cannabis to relieve her pain, Roistacher decided to jump into the cannabis business so she could help others find the same relief. She opened a boutique dispensary in 2016 alongside her husband and business partner, Josh Roistacher. As dispensary owners, the duo experienced a bumpy ride with several of their distribution partners and spotted a ripe opportunity to bring their skillset in technology to the distribution space. Roistacher launched Voyage Distribution in 2018 while pregnant with her son, enduring several remarks from investors and other executives questioning her commitment to the company and predicting her business would fail. She pushed forward to raise her newborn son while successfully building Voyage Distribution, a company that now services some of the top brands in the California cannabis market.
Full birth name: Camille Roistacher
Title: CEO & Co-Founder
Years at current company: 1 year, 9 months
Education profile: UC Riverside, Bachelors Degree in Business Administration with a focus in Finance
Most successful professional accomplishment before cannabis: Before I became an entrepreneur, I had the opportunity to travel the world to train people to use different types of technology. I worked closely with top companies in the tech space, including Salesforce and DocuSign. This experience is where I discovered my knack for learning the ins and outs of different platforms rather quickly. Teaching someone else how to use these platforms also came easy, especially after training people in various countries with different cultural backgrounds.
Company Mission: Voyage Distribution’s mission is to simplify the path that cannabis travels from the farm to the dispensary, by integrating technology, unique wholesale strategies, and data-driven solutions throughout the supply chain.
Company’s most successful achievement: We’ve built Voyage Distribution to be more than just a distributor. We’re a supply-chain company that incubates cannabis brands, distributes products across dispensaries in California, and stores cannabis flower in a one-of-a-kind wholesale showroom. What I’m most proud of, though, is that we’re leveraging our vast network of growers who we’ve built trusting relationships with over time, to essentially cut out the middleman for high-end flower and make it more attainable and inclusive to the cannabis community. This was our main goal with launching Wyllow, a flower brand for the conscious cannabis connoisseur that’s powered by Voyage Distribution. Right now we’re leveraging the buzz of Wyllow to raise important conversations around social equity, opportunity and female empowerment.
Has the company raised any capital (yes or no): No we have not.
Any plans on raising capital in the future? No, we don’t have any current plans at the moment.
Most important company 5-year goal:
Before my husband Josh and I decided to start a distribution company, we actually owned a dispensary in California. We shifted direction after realizing the distribution space lacked the efficiency and technology that we knew we could bring to the table. A few years later, we’ve been able to grow a vast distribution company that services California dispensaries, manufacturers, distributors and cultivators. In the next five years, we plan to expand our footprint throughout additional states with a focus on emerging markets that need more representation from female cannabis executives.