Trulieve CEO Outlines Two Ways To Maintain Authentic Customer Relationships During COVID

This special presentation from Trulieve comes from Benzinga’s Virtual Cannabis Capital Conference that took place on August 18. Click here for more coverage of this event with presentations from some of the top CEOs, investors and lenders in the cannabis space.

CEO of Trulieve Cannabis Corp. (CSE: TRUL)(OTCQX: TCNNF) Kim Rivers joined the Benzinga Cannabis Capital Conference to discuss how to continue delivering a positive customer experience during COVID-19.

Trulieve currently has 58 dispensaries nationwide with 56 locations open in the state of Florida. This is a state that is used to hurricanes so at the earliest beginnings of COVID, they got their preparedness team together to start planning across the entire organization. Clearly, this is a big effort. So even before all 56 stores were deemed essential, the Trulieve team asked themselves, ‘How can we, as a company, maintain our brand promises and relationships with our customers during this time?’

“One of our mottos is to foster authentic and reciprocal relationships with our customers,” said Rivers. “So, when all of this started, we really had to pause and ask, how do we do that?” 

The Importance of Data

In her presentation, CEO …

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