This article was originally published on NisonCo, and appears here with permission.
The counterculture movement of the 1960s was hallmarked by its anti-establishment nature, civil unrest, a struggle for equality, and the artistic presence that encapsulated it all. During this same time period, there was an explosive movement of scientific advancements including putting the first man on the moon and a deep-dive into the realm of psychedelic exploration, especially in lysergic acid diethylamide (LSD) and psilocybin.
Fast Forward to 2020 and scientists are at it again, examining potential therapeutic properties of entheogens, thanks in part to the revived Psychedelic Renaissance in the West. Similar to the ‘60s, Western scientists are centering their focus on pharmacological properties of psychedelics, guiding experiments to develop medicines that may aid in the treatment of various mental health conditions such as depression and anxiety.
Oftentimes, the new psychedelic renaissance is criticized for stripping psychedelics down, removing them of their holistic and creative properties. When we think of psychedelics, we often think of their creative nature, but there’s also a deep scientific structure at play. In fact, psychedelics converge at the confluence of art and science, working more completely as a conjoined pair, rather than two separate entities.
Interestingly, this duality overlaps significantly with the PR and marketing sphere. As professions, these two spaces combine science and art in order to develop effective campaigns, engaging content, and pitching strategies. Something …