California cannabis delivery platform Eaze announced Wednesday a major menu expansion in Los Angeles, featuring Black and POC-owned brands. In addition, the company launched its Social Equity Partners Program, designed to assist and elevate equity license holders.
The Social Equity Partners program provides BIPOC-owned brands with financial and operational support to help them scale and succeed on the Eaze platform and beyond. Perks of the program include special financing and payment structuring, discounted access to Eaze’s Partner Portal data, incorporation into Eaze’s supply chain, and marketing support.
“By providing equity brands with wrap-around support, Eaze’s Social Equity Partners Program helps these businesses chart a sustainable path. That’s important because BIPOC brands face so many barriers, not just to market entry but also to growth over time,” Darius Kemp, head of equity and community change, told Benzinga. “We also want to make it as simple as possible for our customers to purchase Black and POC-owned brands because that’s a direct way to build community wealth and end the cycles of poverty and oppression.”
The New Lineup
The following brands and products are included in the Social Equity Partners Program:
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