Benzinga Cannabis Hour Recap: From SSO To MSO — Mission Cannabis CEO Chats 4Front Deal

At Benzinga, we report a lot about MSOs, or multi-state operators. These would be cannabis companies such as Cresco Labs Inc. (OTCQX: CRLBF), Curaleaf Holdings Inc. (OTCQX: CURLF), Green Thumb Industries Inc. (OTCQX: GTBIF) and Trulieve Cannabis Corp. (OTCQX: TCNNF), which have operations that span across many legal cannabis states.

A term we haven’t used is “SSO,” or single-state operator — at least until today. 

“I may have just coined it,” Mission Cannabis CEO Mark Passerini said when he appeared as a guest on Thursday’s Benzinga Cannabis Hour. 

Up until 2019, Passerini had been focusing on medical cannabis in one state — Michigan — through Om of Medicine, a company he co-founded. Om sold to 4Front Ventures Corp. (OTCQX: FFNTF), a company that currently has operations across five states: Illinois, Massachusetts, California, Michigan and Washington.

“Our values aligned with Mission’s and 4Front’s,” he told co-hosts Patrick Lane and Javier Hasse. “Their consulting group helped about …

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