After Bellator, Barstool And GNC Deals, cbdMD Has ‘High Hopes’ For Life Time Partnership

CbdMD Inc. (NYSE: YCBD) has signed a multi-year retail distribution agreement with health club chain Life Time Inc. (LT). 

CbdMD’s cannabidiol products will be available for sale in Life Time’s physical locations as well as its online store.

The original idea was to wait a few quarters and test Life Time members to see if they showed an interest in the CbdMD products. But according to CbdMD chair and co-CEO Martin Sumichrast, the interest was already “overwhelming.”

“So we expanded the relationship so that LT is now retailing our products in their facilities,” he told Benzinga. “With close to 2 million active members, this is a target …

Full story available on Benzinga.com

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