From Mercedes-Benz, BMW To Cannabis: Seasoned Execs Launch Weed Branding Agency

For the most part, seeing executives from major mainstream companies migrate into the cannabis industry is no longer a novelty. I had become quite obsessed with this trend in previous years, reporting on “The Migration Saga” extensively.

However, the creation of Ethereal, a cannabis-focused creative agency founded by former senior creatives who have worked with massive luxury brands like BMW Motorcycles and Richemont, caught my eye.

Supported by an international network of creative professionals with extensive experience in branding, Ethereal will seek to bridge the gap between tradition and innovation by combining emerging technologies and strategic intelligence, with all the traditional aspects of branding, brand strategy and public relations.

Meet The Founders

Ethereal’s was founded by four creatives with an extensive background in the luxury and lifestyle categories

·     John Mamus: creative director and designer.

·     Pablo Aguilar: photographer and videographer.

·     Tod Brilliant: creative director and writer.

·     Masako DiDio: managing director.

Mamus founded …

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