This article was originally published on Weedmaps, and appears here with permission.
Now that weed has been deemed socially acceptable by pop culture and society at large, celebrity involvement in the cannabis industry is at an all time high. As this burgeoning new market continues to evolve, serious ventures from passionate celebrity stoners are beginning to eclipse brands or collabs where a celebrity (who may not even smoke) simply slaps their name on a preexisting strain and calls it a day.
Currently, here are the ways celebrities are involving themselves in the cannabis industry. From celebrity-owned canna-brands to celeb-branded weed products, check out the current state of this sparkly new intersection where weed meets the stars.
Tommy Chong’s Cannabis
One of a few weed endeavours the world’s first cannabis celebrity is currently working on, Tommy Chong’s Cannabis (formerly Chong’s Choice) features products like sublingual THC strips, CBD energy shots, sleep tinctures and more. His products are available in all legal states, and the brand is in the middle of an expansion, so stay tuned for new — and smokable — products to come.
22Red by Shavo Odadjian of System of a Down
22Red produces the hottest fire of any celebrity weed brand I’ve ever encountered, due to the fact that the celebrity in question, Shavo Odadjian of System of a Down, cares more about the weed itself than selling it through his image.
Currently available in eighths of flower, prerolls, carts and disposable vapes, 22Red has plans to expand into more strains with rare genetics.
“It’s just crazy,” said Odadjian. “The stuff we’re coming up with lately. We’ve been hunting privately for genetics and strains, and keeping the best ones, bringing them into our growth and seeing what happens. We’re just about to have a new batch of stuff, and I’m really looking forward to sharing it with the world.”
Forbidden Flowers by Bella Thorne and Glass House Farms
Forbidden Flowers, a new brand consisting of Bella Thorne approved strains from Glass House Farms, is as glittery, girly, and seductive as the Gen Z icon herself. For those of you …