This article was originally published on Weedmaps and appears here with permission.
Tommy Chong exceeds the status of cannabis celebrity. Though he and Cheech were technically the stoner celebs, rising to international stardom in the 1970s by pioneering the genre with their Cheech and Chong franchise, they’ve since surpassed such worldly roles.
50 years later, Chong functions more as a cultural monolith in the weed world and beyond. Like Jesus, Santa Claus, or Jerry Garcia, the mere mention of his name evokes something magical, mythical, and in his case, super stoned. This kind of ascension can only be achieved through a lifetime of hard work, good vibes, and above all else, being a cool fucking dude.
In addition to his Tommy Chong’s line of tinctures, sublingual strips, energy potions, and more, he’s slated to pair back up with Cheech — who’s been busy building his own weed brand, Cheech’s Stash — to open a chain of Cheech and Chong dispensaries in California, starting with San Francisco, then on to Los Angeles.
“On the West Coast, Cheech and Chong are semi-gods,” Chong told Weedmaps. “We’re not fully gods, but we’re semi. So we’re just going to provide the best product we know is out there, and a delivery service in every one of our dispensaries. And we’re also going to provide a fun location to go to. It’s not going to be as, you know, weird as some of them are.”
Ideas for the dispensaries include television screens playing Cheech and Chong movies, “as well as other stoner movies,” nonstop, appearances by the duo, and virtual art shows.
“Cheech is a world-renowned collector of Chicano art,” said Chong. “They’re building a museum in Riverside just for Cheech’s art. So we’re going to …