For many cannabis consumers, traditional methods of getting high — joints and edibles — aren’t necessarily their thing.
Beverages, however, have a growing appeal.
That’s according to our guests on the most recent Benzinga Cannabis Hour (see link below):
- Ryan Crane: Founder & CEO, Tempo Beverages
- Tracey Mason: Co-Founder & CEO, House of Saka
- Warren Bobrow: Co-Founder & CEO, Klaus
The timing for this episode is perfect. Just this week, Pabst Blue Ribbon — the 19th Century beer that is now America’s largest brewer — debuted its cannabis-infused sparkling water at certain cannabis shops in California. The drink doesn’t contain beer or alcohol, but rather a few milligrams of THC.
And one of the largest deals ever made in the cannabis space was between spirits giant Constellation Brands (NYSE: STZ), maker of Modelo Especial beer and Svedka vodka, and Canopy Growth (NYSE: CGC). Constellation owns a 39% equity stake in the cannabis company and has big plans for a beverage rollout.
Now, each of these pros featured in this week’s episode work in the CBD beverage niche, so it’s no surprise that they’re touting the trend with the common goal of hawking more products. …