CBD company CaniBrands may be known for its celebrity athlete endorsements, but it is more important to develop “products that work,” CaniBrands CEO Chris Lord said.
CaniBrands’ products can be found in NHL locker rooms and adored by Hollywood’s celebrities. This helps create a “comfort level” for consumers as the company has a seal of approval from high-performance athletes and other notable figures, Lord said Thursday during Benzinga’s virtual Cannabis Capital Conference.
This level of trust is very important for the CBD industry that remains in its very early stages, the CEO said.
A recent study …