While developing Wonder Wellness Co., Chicago-based Cresco Labs (CSE: CL) (OTCQX: CRLBF) had new consumers in mind — cannabis newbies.
According to Cresco Labs SVP of brand marketing Cory Rothschild, this particular sect of cannabis consumers might feel "intimidated," or perhaps "worry that only an expert can enter a category filled with intimidating forms, potencies and packaging."
The "Wonder" brand offers low-dose, approachable forms that are easy to use. Cresco's goal is to enable cannabis rookies to try the plant without compromising safety and the feeling of being in control.
"It was clear to our company that we needed a brand that would speak directly to this group and offer products that …