“This is not another CBD brand. Hempathy is the first U.S.A. pure hemp-seed oil beauty brand to launch in China,” says Drake Sutton-Shearer, CEO and founder of Future State Brands, when sharing an exclusive first look into the launch of his brand in China.
In partnership with Yooma Corp., a CBD and hemp social commerce company focused on Asian markets, Future State Brands is launching its Hempathy brand on Alibaba Group Holding Ltd – ADR (NYSE: BABA)’s Tmall Global platform. Customers in China will now be able to get the hemp-based skincare products made in the U.S. via the Peach & Coco Tmall Global store, a Yooma-owned eCommerce retailer.
A Rapidly Growing Market
According to Sutton-Shearer, Future State Brands’ decision to enter the Chinese market responded to the rising demand for natural products containing cannabinoids.
“China is in the early stages of a legalization of cannabinoid products like CBD and hemp; it’s reminiscent of the journey in North America. With topical cannabinoid skin …