3 Key Questions For Planning Your 2021 SEO Budget

This article was originally published on NisonCo, and appears here with permission.We’re feeling reflective, now wrapping up our first year offering SEO services. We’ve been tuned in and focused on all things SEO, and we’re thrilled to be able to share our expertise with our clients. We want to share some tips about how you can effectively plan your SEO budget so you can head into 2021 confident that you’re on track to increased visibility for your cannabis business. Businesses across the cannabis industry each have their own unique needs, but one thing is certain. SEO is a fundamental part of your business strategy, so you need to decide: are you willing to put in the time and effort to run your own SEO — or are you looking for a dedicated cannabis SEO agency to take your online presence to the next level?

In order to start planning your SEO budget, ask yourself these key questions:

  • What results do you want from your SEO campaign? 
  • Which aspects of SEO are most important to you?
  • How much can you financially dedicate to SEO services?

Set your SEO goals

Before kick off, ask yourself: what do you want from your SEO campaign? In order to figure this out, start by jotting down your goals. Pro tip: Start small and SMART. Think realistically about what you want to achieve in 6 months. Then, mark down what successes you imagine your campaign could achieve in a year with the support of a cannabis SEO team. Improving SEO doesn’t happen overnight, so it’s important to start out with smaller, more achievable benchmarks and elevate your goals as your campaign advances. In order to plan out your budget effectively, you have to know what your goals are. When you’re working on developing a relationship with an SEO agency, be sure to let them know exactly what you dream of achieving and give them examples of what you’re aiming for. Remember, your goals can only be as big as your budget allows and all else falls within those parameters as well. 

Gain an understanding of the different SEO tactics

Next up in your budgeting strategy is evaluating which aspects of SEO are important to you. What exactly are you looking to optimize? There are a few different points that must be taken into consideration. First, are you specifically looking to improve on your content or is it something a little more? Let’s explore.

Content creation is often a vital element to SEO campaigns, and fortunately, there are multiple avenues to create and deliver content that heightens your visibility and makes your overall campaign a bit more creative. There are several areas of content creation that can set your cannabis company up for SEO success. Blogging is a common method that’s a simple, yet creative strategy that can help your business greatly in increasing traffic. By writing about relevant topics to your business, you’re able to boost your knowledge about diverse topics, whether it be CBD, the science behind extraction, or cannabis beauty products. Writing blogs can also help improve your keyword rankings, which can be quite helpful for your long term SEO planning. We’ve got a short and sweet article that goes over 3 Quick Tips to Improve Your Company’s Blog

Another great option for improving on SEO is ramping up your social media strategy, here are 5 Things You Can Do To Improve Your Company’s Social Presence Now. Thankfully, social media can often be relatively low cost to advertise and create relevant posts in order to strengthen your SEO campaign. We recommend a …

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