Cannabis Movers & Shakers: Nicole Kidman Joins Sera Labs, Grasslands, Liberty Health, MediPharm, THC Therapeutics, 4Cable TV

Here is a summary of the latest company shakeups within the cannabis industry.

Nicole Kidman Teams Up With The Sera Labs

Oscar, Golden Globe, and Emmy Award-winning actress Nicole Kidman was named The Sera Labs Inc.'s first strategic business partner and brand ambassador.

According to a Thursday’s update, Kidman agreed to endorse the company's topical products.

As the "face of the brand," Kidman opted to support the product development at the Los Angeles-based CBD products company.

She agreed to help with distribution and sales for the company's anti-aging skincare line, including Seratopical as well as topical ultra-hydrating and pain relief body creams and serums.

Kidman disclosed that teaming up with Sera Labs was an "easy decision" for her.

"With my injury last year, I experienced the benefit of CBD wellness products firsthand," she shared.

Meantime, CURE Pharmaceutical Holdings (OTCQB: CURR) bought Sera Labs in September for $20 million, including $1 million in cash and $19 million in CURE stock.

Grasslands Appoints New CMO

Cannabis marketing firm Grasslands has appointed Jesse Burns to serve in its newly formed role Chief Marketing Officer.

The Denver-based agency focused on cannabis, hemp, and technology, kicks off the expansion of its marketing capabilities by developing newer client offerings, including market research, branding, and consumer insights programs.

“As we continue to see historic progress on legalization efforts and drug policy reform, our cannabis and hemp clients are telling us they need more help developing their brand messaging and better …

Full story available on Benzinga.com

More Cannabis Movers & Shakers: Nicole Kidman Joins Sera Labs, Grasslands, Liberty Health, MediPharm, THC Therapeutics, 4Cable TV