This article was originally published on Cannabis & Tech Today, and appears here with permission.
Cannabidiol (CBD) is arguably the most popular cannabinoid on the planet right now. Whereas THC is associated with intoxication, CBD is not.
That is a significant distinction because while many consumers are fans of THC’s effects, not everyone is.
Someone that has no interest in experiencing the euphoric effects of THC, and thus has avoided consuming cannabis, may still want to experience the wellness benefits of CBD.
The market for CBD is larger than the market for THC. That is not a knock on THC – the market size for THC is massive, and increasing as reform victories pile up across the globe.
With that being said, it is no secret why CBD is growing in popularity at an exponential rate because it is appealing to a wider audience.
THC-based business models are hindered by public policy at the local, national, and international level in most countries.
Right now, Canada is the only country on earth …