New Standard's CEO Explains How The Brand Set Out To Define A Premium Cannabis Experience

Launching a retail brand in 2020, in the midst of a global pandemic, is no simple feat. Add to that the challenge of fostering a storefront in an emerging industry, one without the benefit of decades of established precedent or market insight, and you might have some idea of the obstacles recreational and medical cannabis dispensary New Standard has overcome to establish itself as a premium cannabis retailer.

The Michigan-based dispensary opened its first retail location last spring in the Hazel Park suburb of Detroit. However, due to the dire health crisis gripping the region at the time, the storefront itself remained closed, offering its clients instead curbside and delivery options until they were able to implement and implement suitable health and safety standards to welcome customers into its art-deco inspired showroom.

Now, with several months under its belt, New Standard’s CEO Howard Luckoff sat down with to discuss what went into establishing New Standard as a unique and uncompromising option for clientele coming from all walks of life and levels of cannabis expertise.

“From our first meetings with my co-founders, we have been guided by the principle that we wanted to create a new culture and standard for the cannabis industry in Michigan,” explained Luckoff. “No one had done what we’re doing, and cannabis was an emerging industry that we were able to bring our expertise and truly create something new.”

A Culture Of Expertise

From the very start, Luckoff and the New Standard executive team made a priority of establishing a strong ethos that would serve to guide every decision the company would make. According to Luckoff, this ethos would be defined by authenticity, accountability and an uncompromising commitment to …

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