Technology solutions and marketing services provider Enlighten confirmed Wednesday the launch of a cannabis-specific marketing platform called AdSuite.
Ad Suite is a self-service platform that makes obtaining, running, and analyzing marketing campaigns simpler and quicker.
The company utilizes consumer and location data, offers its clients insight into the performance of each campaign, and enables them to find and keep new customers.
“For businesses, the start of the new year has always been a time to evaluate how and where to spend marketing budgets to achieve optimal ROI; and with the challenges COVID presented last year, including budget cuts and changes in consumer purchasing behavior, cannabis companies had to adjust their marketing strategy to get their messages in front of the right audiences no matter where they were – in-store or online,” Enlighten CEO Jeremy Jacobs stated.
Some of the main features AdSuite offers include:
- Affordability through Cost Per …