Roll Up Life Inc. Combines Cannabis With Social Equity

This article by Chynna Pearson was originally published on Cannabis & Tech Today, and appears here with permission.

New Jersey’s first Black-owned cannabis transportation company Roll Up Life Inc. focuses on social equity.

Sagiv Galai, a paralegal for the ACLU, believes legalization is “deceptively momentous… there cannot be justice in drug laws without equity.”

While legalization occurs around the nation, Galai reminds us “marijuana possession arrests in the United States, between 2001 and 2010, on average Black people, are almost four times more likely to be arrested for pot than white people.”

This statistic is consistent with more recent numbers.

In 2020, Times Union found, according to Albany Police Department’s data, “97% of the time, those arrested or ticketed [for marijuana-related charges] were Black.”

When speaking with his PR Rep Destiny Loyd, Tiyahnn Bryant, CEO of Roll Up Life Inc. recalled how he “recognized what he was missing as a cannabis consumer. Convenience, safety, quality, and transportation are key areas the [New Jersey] cannabis industry has fallen short in.”

He felt the “gaps in the market presented opportunities for him to create something that would be profitable and sustainable while creating opportunities” for people of color.

Bryant’s recognition of the issues facing people …

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