Beer giant Molson Coors is launching a line of CBD-infused beverages in Colorado, making it perhaps the highest-profile company to enter the U.S. market for products containing the compound. This week’s announcement came days after Democrats won control of the U.S. Senate in the Georgia runoff elections, creating a business climate observers widely believe will be friendlier to cannabis.
The brand, Verywell, is launching under Truss CBD USA, a joint venture between Molson Coors and Canadian cannabis company Hexo. The sparkling beverage contains 20 mg of CBD, zero calories and will be available in three flavors.
Twelve ounce cans will reportedly sell for $3.99. Verywell drinks containing both THC and CBD are already available in Canada.
CBD was federally legalized along with hemp in the 2018 farm bill and is sold openly in many states and online. However, …