Valentine's Day allows couples to get high on more than just love. Weed-infused items are often gifted on Feb. 14, giving marijuana brands a sweet sales spike.
For example, Green Dragon co-CEO Alex Levine saw his company get a 25% to 30% sales increase on the romantic holiday compared to the previous week.
"Ahead of Valentine's Day, we would expect to see a spike in edibles like chocolates, candy, and other THC-infused versions of Valentine's Day treats non-cannabis consumers buy," Levine says.
February sales data shows that Green Dragon customers' prefer edibles and topicals during the holiday. The Colorado-based company responded to the sales trend by selling products in special themed bundles.
The decision helped increase customer product discovery as well.
"We try to give consumers new ideas to please that special someone beyond the typical flower and concentrate options," Levine adds.
2020 data from the National Retail Federation found that consumers' average Valentine's Day purchases totaled over $196. That's up 21% from the previous year.
Recent years indicate that the cannabis sector is …