The CBD sector is rife with competition as new brands and startups hustle for the largest market share.
The latest entrant in the space is Antoinette Wade. But she doesn't exactly have the same agenda.
The 11-year Navy veteran hopes to use the revenue generated from her newly launched Gratitude Blossom to help fund a collective that aims to help fellow veterans, the disabled and terminally ill.
The goal is to provide individuals with an alternative, natural option to treat their medical needs — just as Wade has done herself — while also providing a community of support and empowerment, first online, and eventually through the San Diego store.
"A lot of times, we have illnesses that aren't addressed, or we're afraid to address them," Wade says.
Launched earlier this month, Gratitude Blossom's focus is on garnering the attention of women veterans like herself. Wade also hopes to use CBD to further support those like her who have suffered from combat-related medical conditions.
Women are often expected to "do more to stand out" while keeping emotions in …