How To Use Instagram To Boost Your Cannabis Dispensary

This article was originally published on Confident Cannabis, and appears here with permission.

As of 2021, it is estimated that there are over one billion Instagram users and the platform’s popularity is only expected to grow. What that means for dispensaries, is that there are a lot of potential customers hanging out on that platform. It’s easy to see why is the cannabis industry’s favorite social media platform by far. Instagram is free to use and allows your customers to choose to follow you. In other words, your followers actually want to learn more about your new products, promotions, and what goes on behind the scenes. Getting your Instagram presence in tiptop shape before 4/20 is a great way to garner a bit of extra buzz around your in time for the greenest day of the year. So let’s look at how to use Instagram to boost your cannabis dispensary. 

Play By The Rules

Before we dive into how to use Instagram to your advantage, we need to cover some ground rules first. As a cannabis business, you’re going to need to watch where you step on Instagram. According to Instagram’s community guidelines, the social media network “doesn’t allow people or organizations to use the platform to advertise …

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