Jushi Reimagines Data: “The Experience is the Brand”

Jushi Holdings Inc. was a sponsor at the Benzinga Capital Conference on February 25-26, 2021. The information contained in this article in no way represents investment advice or opinion on the part of Benzinga or its writers and is intended for informational purposes only.

One year ago the COVID-19 pandemic hit the world by surprise, making digital adaptation fundamental in every company's customer experience and their approach to consumers. 

From employees to the end-user, the rules of the game changed. In fact, service became a pillar as a sales tool and a measurement of success. As Andreas Neumann, Chief Creative Director of Jushi highlights, “The experience is the brand,” and no other company understands this better than Jushi. 

Jushi Holdings Inc. (CSE: JUSH) (OTCMKTS: JUSHF), a vertically integrated, multi-state cannabis operator, is currently leveraging the power of research, data, technologies and processes to drive value while reshaping how to think about today's current cannabis consumers. In fact, Jushi has developed an immersive shopping experience that engages all of the human senses.
Here's what you need to know.

Change is the New Normal

In the past nine months, every company's plans pivoted in record time as the proliferation of new customers' data and insights kept evolving.  

Cannabis sales in the U.S increased 67% in 2020, omnichannel customer service became empirical with social distancing and companies jumped from planning to be digital to actually be it in record time.

In the …

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