The coronavirus pandemic and continuing state-by-state cannabis legalization in the U.S. have created new customers.
"We were curious to learn how current conditions have impacted consumer attitudes and cannabis consumption behaviors ahead of what we expect to be an unprecedented 420 celebration," Cris Rivera, senior vice president of retail marketing and customer experience at Cresco Labs, said in a statement.
“Whether it’s the stressors of a global pandemic or increased accessibility due to expanded state decriminalization, cannabis has become the leading CPG category for exploration as people flock to dispensaries to discover the range of novel formats and modern products available to them.”
The firms looked at the cannabis-related attitudes of almost 5,000 Americans. The following are …