The cannabis space is constantly evolving, moving forward, innovating. But luxury pre-roll brand Herbal Goods Co. hopes to achieve the opposite, making a long-held regional consumption method a popular option among today's luxury cannabis consumers.
With over 100,000 cones sold so far, co-founder Oscar Bonilla Jr. believes the company is on its way.
A Pre-Med Son Of Immigrants Turns To Cannabis: Bonilla wasn't meant to be in cannabis — that is, if you ask his El Salvadoran immigrant parents. Despite their wishes, in 2013, the seeds for Bonilla's market entrance were planted.
Bonilla and co-founder and partner Jess Freeman took a trip to India for a language course. While there, they saw locals partaking in cigarette smoking that used the ebony leaf and ties rather than adhesives.
"The leaf has been used for thousands of years," explained Bonilla.
He'd learn about the leaf during his stay, developing an appreciation for its consistency and thickness. They didn't match any papers or wraps in the States.
He would also learn that the leaf was already popular in other nations, but the U.S. market remained untapped, especially the cannabis market. With the ebony leaf and cannabis, he saw an opportunity to launch a sustainable brand.
Years of planning would lead to HGC's launch in 2018 when Canada passed its first wave of adult-use laws. The company set up its headquarters in British Columbia, Canada, with several grows in Bengal …