Emmy and Golden Globe Award-winning actor Darren Criss, best known for his starring role on Glee and his creepy portrayal of the killer Andrew Cunanan in The Assasination of Gianni Versace: American Crime Story, has, like many, many other celebrities, joined the cannabis space, investing in Cann, a Los Angeles-based cannabis-infused drinks maker. But, unlike most other celebs, Darren is slightly outside of his comfort zone in the weed world, not being an avid marijuana consumer himself.
“I think I'd be a fool not to invest in an emerging trend like this,” he said during an exclusive interview.
The cannabis beverage market, worth $901.8 million in 2018, has grown 45 percent annually in the past two years and is expected to reach $ 2.8 billion by 2025.
One In A Million
Cann, which offers "social tonics" with flavors such as grapefruit rosemary and lemon lavender, was founded by Jake Bullock and Luke Anderson, two Ivy Leaguer’s and former investment bankers.
Despite the co-founders’ impressive résumés, at first, Darren thought that Cann was “a dime a dozen” kind of company, “one of the many popular cannabis-infused drinks.” Yet, he quickly understood that this drink was different: it has only five ingredients and they’re all natural; plus it’s also low on calories, the actor explained.
“I realized that there was really no other drink like it. There’s just no negative effects, no steps I’m taking back if I have a really great workout day.”
The 33 year-old singer and songwriter views Cann …