As cannabis legalization spreads across the country, cannabis advocates patiently await and passionately fight for federal resolution. Meanwhile, in states where cannabis has already become legal, activists and companies are working on its “normalization.”
Due to the stigma that has been tied to cannabis for a very long time, the industry is still not widely accepted as something normal, or natural.
It's no wonder that it often lacks a touch of elegance and luxury.
The Missing Piece: Precisely this “sophistication shortage” in the space inspired a fashion industry veteran, Armen Gregorian to become part of it. Gregorian, who is in his 60s, is an entrepreneur, co-owner and ex-CEO of Twelfth Street by Cynthia Vincent, and also a former CEO of women’s ready-to-wear brand A.L.C.
“After copious amounts of research both in-person and online, I found that the accessories department of cannabis was lacking. Subsequently, looking at the enormous success of Beboe’s products, I knew that there was a market of luxurious cannabis users,” Gregorian told Benzinga.
This is how his new cannabis label, dubbed Mae as “Mind at Ease” was born. It features smoking accessories and luxury products, designed by Joe Doucet, famous for his collaborations with Mont Blanc, Reebok, TokyoBike and his COVID-19-era face shield.
Mae’s flagship line brings cannabis oil and CBD oil vaporizers, cartridges and …