This article by Evan Nison was originally published on NisonCo, and appears here with permission.
How does a company build strong domain authority in the eyes of Google? For cannabis businesses and hemp, CBD e-commerce sites, it is a mixture of building relevant links and balancing the relevance of the main domain.
Google considers many things when the authority and relevance of your domain or page, and both your domain and each page have authority scores. These include factors such as links pointing to your site, time your website has been operational, the content you put out, and your social media presence.
The domain authority for the links you get matter, but so does the relevance of the domains. For instance, even though Weedmaps has a lower domain authority than Yelp, since Weedmap’s focus is on dispensaries, it is just as important to be listed there.
If you aren’t working with a professional SEO firm, a good DIY way to determine what is relevant is by Googling the terms you’re targeting and …