Video: Fire & Flower's CFO Nadia Vattovaz Discusses Recent Deals, Calls Q4 'Strongest Quarter Yet'

Fire & Flower Holdings Corp. (TSX:FAF) (OTCQX: FFLWF), a tech-oriented cannabis retailer, saw a 150% year-over-year growth, reaching CA$128.1 million ($103.2 million) in 2021 at a gross profit of 35.5%.

Its fourth-quarter revenue amounted to CA$43.2 million at a gross profit of 38%.

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"This is our strongest quarter yet," Nadia Vattovaz, former CFO and newly appointed COO at Fire & Flower, said Tuesday on 's Cannabis Insider show hosted by Javier Hasse.

The expansion of the company’s retail footprint to 80 currently operating stores resulted in adjusted EBITDA coming in positive at CA$1.5 million, versus a CA$5.26 million loss in the same quarter of 2019.

The company relies on information it gleans from its many customers.

Understanding how, when, and what they shop for is vital when pursuing growth and success, Vattovaz explained.

"We have very highly targeted merchandising efforts in every location that we're at," she said.

Fire & Flower’s …

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