Three years after their product launch and over 15 years since the idea came about, Amy and Dave Nudelman have secured a patent for their tetrahydrocannabinol (THC) and cannabidiol (CBD) infused chewing gum, Joygum.
Amy is the owner of Joygum, and her husband, Dave, works as a consultant for her.
Joygum comes in seven flavors, with three sugar-free options and varying CBD and THC ratios.
Each flavor comes in a 10-piece package or ten servings. Lemon Mint, Watermelon Spearmint, Bubba Gum and Strawberry Kiwi (sugar-free) are infused with 10 mg of THC per serving. Blue Raspberry Lime is infused with 5 mg of THC and 5 mg of CBD per serving. Mango (sugar-free) is infused with 5 mg of THC per serving and Peppermint, also sugar-free, is infused with 10 mg of CBD and 1 mg of THC per serving.
"The active ingredient is released within the first five minutes of chewing it and lasts about [two hours]," she says. "You can keep chewing it like a normal piece of gum. I’d say the flavor profile lasts about 15 minutes."
How It Started
Dave has worked in confections, dietary supplements and chewing gum for nearly 25 years, Amy says. In 2006, she joined Dave on a business trip to Antwerp, Belgium, where she thought of creating cannabis-infused chewing gum.
"Every day [on the trip], I took the train somewhere, and this one day I went to Amsterdam, and I brought back some cannabis," she says. "It was about 1 a.m., and my husband was working in the factory. He was grouchy, and I said, ‘Hey, let’s go smoke something.’"
"I was high at a gum factory," she adds. "And I said, ‘We should make THC chewing gum.’"
In 2014, Dave split off from the company he was working for and began doing consulting work. Shortly after, the couple teamed up and began to crack down on formulating the product, she says.
"It probably took us about 350 tries and nearly three years to get [the product] running," she says. "We were actually on the market, and we were still tweaking it–it was really tough to do, and we had a lot of obstacles."
When the couple first began to formulate, they lived in Baltimore, Md., where one of the biggest challenges they faced was limited access to resources.© Courtesy of JoygumJoygum
"Formulating out there was a problem," she says. "We didn’t have access to the concentrate we needed or the testing we needed on the East coast. It was just still so early.….You couldn’t get the product you needed, and the only way to do it was to have access."
The lack of resources led the couple to temporarily head to Denver, where they could successfully create a product, but it wasn’t perfect.
"We got the THC in the gum, and honestly, it didn’t work at first," she says.