Matt Cohen is a career cannabis industry entrepreneur getting my start under Proposition 215 in CA in the late 90’s. His latest undertaking is with Lively, where the company innovates unique psychotropic active ingredients (or spirits) to power non-alcoholic cocktails. The flagship cannabis spirit brand is purejuana.com. It aims to provide a realistic alternative to alcohol while introducing a healthier and more broad spectrum of user experiences leveraging nature’s bounty of psychotropic plants and fungi.
Full name: Matthew Richard Cohen
Title: CEO and co-founder
Company: Lively Spirits
Years at current company: 2
Education profile: Homegrown cannabis executive and grower. I dropped out of college in 98′ to jump into the new legal medical cannabis market
Most successful professional accomplishment before cannabis: I have been in cannabis my whole life, so I suppose graduated from high school
Company Mission: Bring to the masses dry spirits that power psychotropic cocktails made from plants and fungi that are finally becoming legal
company’s most successful achievement: the creation of purejuana, our flagship dry spirit brand made from live cannabis
Has the company raised any capital (yes or no): Yes
if so, how much?: $6mil
Any plans on raising capital in the future? Yes
Most important company 5 year goal: Bring mainstream social consumption of cannabis cocktails.