Florida's Cannabis Market: What Investors And Entrepreneurs Need To Know

Florida's medical cannabis market is a top performer, with a booming industry backed by a sizable patient count. Solid sales and patient counts serve as an appeal to would-be investors and entrepreneurs.

Data from the Marijuana Business Factbook projects Florida generating between $775 million and $950 million in 2021.

Strong sales are backed by 582,883 active cardholders as of July 2. Meanwhile, new stores continue to come online, with Harvest House of Cannabis opening a dispensary in Miami and Liberty Health Sciences opening its doors in Hollywood between June 28 and July 2.

Several MSOs and major brands call Florida home. Trulieve Cannabis Corporation (OTC: TCNNF) leads the way with 85 locations across the state, with Surterra Wellness (39), Liberty (38) and Curaleaf Hldgs Inc. (OTC: CURLF) (37) trailing.

A Promising Medical Market With Hopes On The Horizon

Sources highlighted an array of positives entrepreneurs and investors should consider.

Jonathan Sandelman is CEO of AYR WELLNESS INC. (OTC: AYRWF), which acquired Liberty Health Sciences in February 2021. He cited the state's sales and growing patient counts as a highlight.

"We strongly believe that our Florida operation…in …

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