Market demand across the cannabis industry has generally followed a straightforward path: After legalization, consumers look for flower, then edibles and vape products, followed by more focused interest in concentrates. It’s that last and most varied segment that’s seeing tremendous growth recently.
Within the concentrates category, solventless concentrates are growing rapidly.
“What we’re seeing with solventless is that as markets mature, their consumer bases are starting to look for higher quality products and different product experiences,” PurePressure Director of Marketing Eric Vlosky says. “A lot of people end up landing on solventless as they get more educated about what goes into their cannabis. You’re seeing it happen very quickly in mature markets, and then other markets are following suit.”Instagram: kmlabs.coLive rosin batter produced at Kush Masters in Boulder, CO.Last year in California, rosin concentrates accounted for $24.8 million in sales, according to BDS Analytics. That was up from $12.5 million in 2019. And sales are not slowing down.
Based on January-to-January growth, from 2020 to 2021, BDS Analytics predicts that 2021 solventless sales could hit $62.5 million in California.
In Oregon, another more mature market, it’s the same story. Solventless sales raced skyward from $7.4 million in 2019 to $17.8 million in 2020 to an anticipated $30.6 million in 2021.
To some degree, the story of cannabis in the U.S. is still one of mature markets signaling consumer trends that will follow in other parts of the country. As California and Colorado go, so goes the rest of the U.S., often enough. That’s the case when it comes to genetics, new products (THC-infused beverages, let’s say) and broader market categories like solventless concentrates. The momentum is here.
What solventless offers is the clearest expression of the plant’s original chemistry in concentrated form, due to that fact there is no intermediary chemical vehicle through which the extraction is happening. As a market description on dispensary shelves, it’s an expanding niche within the broader game of cannabis consumer demand, and budtender education is helping the trend along. It’s getting less common to walk into a dispensary and not get into a conversation about the ins and outs of solventless.
As such, these products may be more expensive, but the end result is a flavor profile and ensemble effect that caters to sophisticated tastes, such as you will find in maturing markets.
This is the area of the cannabis space where you’ll find first adopters, influencers, connoisseurs.Solventless hash oil dripping into a jar off of the Longs Peak rosin press.For operators who might be interested in catching this wave and starting to embark on a solventless plan, it starts with the brand. What do you want to do with solventless? What would you like to see on dispensary shelves six or eight months down the line?
And do your answers to those questions fit into the overall story that your brand has been carefully crafting?
“Before you buy anything or even identify where in your lab you’re going to create space, you want to have an idea of what SKUs and what products