Once you’re in the solventless game, a galaxy of options reveals itself. Solventless extraction equipment can create dry sift, bubble hash and live rosin, each of which can be further honed into a number of popular products on the market.
“Live hash rosin is where most brands want to get to at the very beginning,” PurePressure Director of Marketing Eric Vlosky says. ”That’s really where they want to start with solventless, unless you have a brand that is really focused on edibles or topicals and you don’t do dabbable concentrates. For the vast majority of brands that we talk to and consult, it really comes down to: You want to make a high-quality hash rosin, which is made with fresh-frozen cannabis, and bring that to the market because that’s going to be your highest margin product.”
Solventless concentrates are a rapidly growing category within the broader cannabis market. On dispensary shelves from more mature markets like California and Oregon to newer medical cannabis markets like Oklahoma and New York, customers and patients will find a variety of solventless products.Instagram: @simpsonsolventlessSolventless SKU lineup from Eric Simpson of Simpson Solventless.Popular SKUs include: flower rosin, dry sift rosin, ice water hash rosin (each being widely sold and friendly to first-time operators), full melt ice water hash, full spectrum ice water hash, hand-pressed hash, as well as kief and sift. Arguably the most attractive of the bunch is the hash rosin vape cart, a solventless take on the popular market category.
“A lot of the more advanced solventless brands that really put their name on the map with hash rosin early on started moving toward cartridges because they knew that it would enable them to expand their brand into a much bigger audience, because the number of people out there that will buy a vape cartridge and take it with them somewhere is quite a bit bigger than in the market that will take dabs, necessarily,” Vlosky says.
As consumer sophistication develops, the market broadens itself considerably. Because solventless extraction retains the chemical nuances of the original cannabis plant material, it’s an intriguing option for customers seeking something more focused to their tastes. And, increasingly, because retail staffers tend to be themselves sophisticated consumers, the educational engagement around these products on the sales floor is eager and in-depth.
That’s what makes the hash rosin vape cart such a prized end goal: Outside of flower itself, the vape cart is one of the most ubiquitous SKUs on the market. A solventless approach to that category is something that connoisseur customers want.
“The caveat is that you really have to master your hash rosin process before you have any realistic shot of being able to make a good hash rosin cart,” Vlosky says. “It really comes down to making great hash rosin first, and then you can do the various processes and mechanical fractioning and all the other things that are needed to make a good rosin cart.”
Putting the cart before the horse, so to speak, might land your business a subpar