previously posted on AskGrowers
The legalization of cannabis is sweeping the US. In some states, marijuana is legalized for medicinal purposes only. In others, the Green revolution led to the legalization of marijuana for recreational use. Connecticut is the latest state in which people age 21 will be allowed to possess and consume cannabis starting on July 1. There are face-paced changes in the field, and that trend will continue in the future.
The number of states in which marijuana reform bills passed keeps going up. It’s clear that cannabis is becoming mainstream, and the industry is attracting various types of investors, including actors, musicians, and athletes. Many celebrities are getting involved and embracing the opportunity the legalization of marijuana across the US provides.
The Value the Stars See in Creating Cannabis Brands
Now that marijuana becomes socially acceptable, the number of stars deciding to jump on the bandwagon and create cannabis brands rises. The current situation around weed and the fact many famous people take the chance to step out on the market begs the question of the value celebrities see in creating cannabis brands. Is it because they are passionate about it? Or is it just about the money?
The current situation allowed many stars to admit they are using weed. On the other hand, there are many of those who did it publicly long before the revolution. Some of the celebrity weed brand creators are doing it because they love weed, use it, and are passionate about it. Many are pretty into every segment of the business.
Now let’s face it, not everyone is passionate about it. Some celebrities are probably creating brands because they see an excellent business opportunity and may not even use weed. After all, the industry is flourishing, and it is pretty popular. Those who are in it all because they saw an opportunity to earn more will probably call it a day on a marketing level. Being involved in the story of the brand and business in general and doing it far beyond the marketing level – that’s what makes the difference.
“I think the ones that work better are a little bit more authentic, like Seth Rogen and Jim Belushi are doing, where they are actually involved in the business themselves in an authentic way,” said Andrew Deangelo, cannabis industry leader, and business consultant. “They actually care about the products. They care about what they’re producing, they’re connecting with the customers, they’re leaning into it,” he added.
Celebrities With Their Own Cannabis Brands
Jim Belushi – Belushi’s Farm
Belushi’s Farm is based in Oregon. It was established in 2015 to cultivate premium cannabis for medical and recreational purposes on 93 acres. For Jim Belushi, this is far more than just adding the name and creating the brand. He became a farmer entirely dedicated to the plant. His older brother John died from a drug overdose, and cannabis farming helped Jim heal.
“I wanted to get down in that coca field and pull it up from the roots and look at it in the eye and say, “Stop hurting people and families.” If they could turn those fields into cannabis, those families could make their living farming, and they could make a plant that could heal people – spiritually, physically, emotionally.”, Jim Belushi said.
- Belushi’s Secret Stash
- The Blues Brothers
- Captain Jack’s
Seth Rogen and Evan Goldberg – Houseplant
In 2019, Seth Rogen and his long-time friend Evan Goldberg created a brand called Houseplant. Two years later, the brand was premiered in …